Research Guides: Advertising & Public Relations: Home

About This Guide

This Advertising & Public Relations Research Guide will help you navigate Library resources and credible sources accessible via the Web. Use the side menu to navigate to relevant sources and search tips!

Please don't hesitate to contact the Library Liaison to the Public Relations department, Rebecca Toolsidass, via email or check with the librarian at the Reference Desk if you have any questions!

Research Starting Points

To get you started on your research, here is a list of top library databases for Public Relations students:

ABI/Inform Collection
Nearly 1800 worldwide business periodicals for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more. Expanded international coverage. Fast access to information on 60,000 + companies with business and executive profiles. Now includes The Wall Street Journal.
Communication and Mass Media Complete
Full text coverage of over 200 titles and citation coverage for additional sources in communications studies and mass media.

Library OneSearch
Library OneSearch is an interdisciplinary discovery resource. It searches most of the library databases and the book collection in a single platform. It identifies scholarly journal articles, magazines, books, e-books, etc. While results can be large, searches can be refined or narrowed through the use of limiters such as peer reviewed, date, type of source, discipline, subject, and language.

Scopus
Provides access to peer-reviewed research and conference literature in the sciences, social sciences, and humanities. Includes topic overviews, experiments, biographies, pictures and illustrations, as well as articles from over 23,500 academic journals, conference papers, trade publications, books, and links to quality web sites. Note: Per our license terms with this publisher, Scopus data may not be used to to train artificial intelligence tools.
Statista
Find statistics, consumer survey results and industry studies from over 22500 sources on over 80000 topics on the internet's leading statistics database.

News Sources

New York Times
Requires registration. Access to current NYTimes (excluding Cooking, The Athletic, and Crosswords) and the archive back to 1851.
When you first access the NYTimes, you must register an account. At the activation page, find and select Quinnipiac University. When you register your account you must use a valid Quinnipiac email address.
New York Times (1980 - current issue)
Each issue of the NYT is indexed thoroughly, to provide access to not only top news stories but also detailed information on the arts, sports, business, and popular culture. Even such items as editorials, editorial cartoons, obituaries, and letters to the editor from well-known people are indexed.
US Major Dailies
Collection of national newspapers: Chicago Tribune, Los Angeles Times, New York Times, Wall Street Journal, and The Washington Post.
Wall Street Journal (1984 - current)
This publication's detailed indexing helps users quickly find the news information they need. Each issue is indexed thoroughly, so they have access to not only top news stories but also the information contained on the various sections of the paper. The indexing covers not only complete bibliographic information but also companies, people, products, etc.

Professional Associations

American Marketing Association (AMA)
The American Marketing Association (AMA) is the largest professional marketing association in the world and is trusted by more than 445,000 professionals who work, teach and study in the field.
Association of National Advertisers (ANA)
The Association of National Advertisers (ANA) offer advocacy, innovation, education and connections to help marketers seize the full potential of their data.
International Advertising Association (IAA)
The IAA asserts it is the ‘world’s most influential network of marketing and marketing communications professionals’. It has a presence in 56 countries around the world.
Public Relations Society of America (PRSA)
The PRSA is the largest professional organization for public relations practitioners in the United States. It offers a variety of resources, including networking opportunities, certifications, and educational programs.