This Advertising & Public Relations Research Guide will help you navigate Library resources and credible sources accessible via the Web. Use the side menu to navigate to relevant sources and search tips!
Please don't hesitate to contact the Library Liaison to the Public Relations department, Rebecca Toolsidass, via email or check with the librarian at the Reference Desk if you have any questions!
To get you started on your research, here is a list of top library databases for Public Relations students:
Nearly 1800 worldwide business periodicals for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more. Expanded international coverage. Fast access to information on 60,000 + companies with business and executive profiles. Now includes The Wall Street Journal.
Full text coverage of over 200 titles and citation coverage for additional sources in communications studies and mass media.
Provides access to peer-reviewed research and conference literature in the sciences, social sciences, and humanities. Includes topic overviews, experiments, biographies, pictures and illustrations, as well as articles from over 23,500 academic journals, conference papers, trade publications, books, and links to quality web sites. Note: Per our license terms with this publisher, Scopus data may not be used to to train artificial intelligence tools.
Find statistics, consumer survey results and industry studies from over 22500 sources on over 80000 topics on the internet's leading statistics database.
Requires registration. Access to current NYTimes (excluding Cooking, The Athletic, and Crosswords) and the archive back to 1851.
Each issue of the NYT is indexed thoroughly, to provide access to not only top news stories but also detailed information on the arts, sports, business, and popular culture. Even such items as editorials, editorial cartoons, obituaries, and letters to the editor from well-known people are indexed.
Collection of national newspapers: Chicago Tribune, Los Angeles Times, New York Times, Wall Street Journal, and The Washington Post.
This publication's detailed indexing helps users quickly find the news information they need. Each issue is indexed thoroughly, so they have access to not only top news stories but also the information contained on the various sections of the paper. The indexing covers not only complete bibliographic information but also companies, people, products, etc.
