Marketing

A collection of library resources for students in the Marketing program.

About the U.S. Census Bureau

About: The U.S. Census Bureau contains a wealth of demographic and economic information.  Statistics are available on a national, state, local, and zip code level.  Demographic profiles include tables that provide various demographic, social, economic, and housing characteristics for the U.S., regions, divisions, states, counties, county subdivisions, places, metropolitan areas, American Indian and Alaska Native areas, Hawaiian home lands and congressional districts.

History:  Fulfilling the U.S. Constitution's requirement to count the population has been a complex operation since the first census in 1790.  The first censuses were conducted by U.S. Marshals and their assistants and replaced by specially-appointed and trained census takers in 1880.  The U.S. Census Bureau was established as a permanent agency within the Department of the Interior in 1902. Prior to that, the work was performed by a temporary office overseen by other agencies, including the Department of State and Department of Interior.

QuickFacts

In the search box, "Enter state, county, city, town, or zip code" and comparable data for the country will be listed in the table.

US Census Bureau QuickFacts table showing CT vs. US data.

 

Keyword Search for U.S. Data

In addition to the QuickFacts search above, data about the United States is available through a keyword search on the Census Bureau homepage (top right corner).  

One search example was United States demographics and the top part of the results page is captured below (links are not operable).

Note that on the right are some basic statistics and to the left are links to a variety of sources.  Here you can find more detailed data than QuickFacts.

US Census Keyword search results page for "united states demographics" search.

Topics: Business & Economy

Subtopics on the U.S. Census Bureau's Business and Economy topic page include:

  • Business Counts
  • Business and Owner Characteristics
  • Business and Workforce Dynamics
  • Data Privacy
  • Economic Census
  • Economic Indicators
  • Expenses and Expenditures
  • Inventories
  • Manufacturing Week
  • Measuring Technology / Tech Stats
  • Sales, Receipts, Shipments or Production
  • Search or Browse for NAICS codes
  • Search or Browse NAPCS codes
  • Small Business
  • Supply Chain

Explore Census Data

Data.census.gov is the new platform to access data and digital content from the U.S. Census Bureau.

The platform makes data available in one centralized place so that data users spend less time searching for data content and more time using it.

Here's a sample table page for "Poverty Status in the Past 12 Months":

Sample table page for "Poverty Status in the Past 12 Months" in Census Bureau Data website.

North American Industry Classification System (NAICS Code)