Mergent Intellect User Guide

This guide will show users how to navigate the Mergent Intellect database to access private and public U.S and international business data, industry news, industry profiles and much more.

About First Research

Mergent Intellect's First Research product uses D&B (Dun & Bradstreet) data to provide industry profiles covering over 1000 industry segments.

First Research Industry Reports are continuously updated and contain critical analysis, statistics and forecasts, etc.

This data can help business owners, investors, and job seekers make informed decisions. This product is also a great place to go to help you form a SWOT Analysis.

To access this product, click on the First Research link on the database homepage:

First Research link on the Mergent Intellect database homepage.

Searching First Research

There are multiple ways to search First Research, including by:

  • Search Term
    • This field at the bottom of the screen acts as a keyword search.
      • This is especially useful if you're unsure what industry report you're looking for.
    • After applying keywords into the search bar, click on the View Results button to see your results list.
  • D&B Hoovers Industries
    • Click on the Browse button next to the D&B Hoovers search field.
    • Check of the boxes next to the industries you want to see reports for.
    • To see more specific subcategories within an industry, click on the + (plus) button next to the industry name. This will result in a dropdown list where you can be more specific in your selections.
    • Click the Submit button to apply the filters you checked off.
    • Click View Results to see your results list.

First Research Search page highlighting keyword search and Browse search button.

Here is an example of what a Browse search criteria screen would look like:

First Research Browse Criteria screen.

Industry Report Contents

First Research Industry Reports contain information such as:

  • Industry Overview
  • Industry Description
  • Quarterly Industry Updates
  • Executive Insight
  • Challenges, Trends and Opportunities
  • Call Prep Questions
  • Financial Information
  • Industry Websites & Acronyms
  • Industry Codes

You can toggle between each one of these pages using the lefthand navigation menu on the report page:

Industry Report example page for Poultry & Egg Production. Navigation is on the left.

First Research Search Help

For additional help on navigating D&B's First Research product, open up to the Search Reports page in First Research.

Click on the question mark in the top righthand corner of the page.

This will provide you with a dropdown menu with links to:

  • Site Overview - Features & Navigation [video tutorial]
  • Do Your Homework - Company Profiles [video tutorial]
  • Targeted Company Lists - Prospecting [video tutorial]
  • Global Search Tips - Targeted Research [video tutorial]
  • Support Portal [Help Blog]
  • Live Chat 

First Research Help Dropdown Menu.