How can you find data to help you build your own SWOT Analysis for a specific company or industry?
- Perform a search for your company. This will open up to a page with more information about the company.
- Click on Industry Details in the navigation menu at the top of the page.
- This will open up to a page with PDF links to First Research Industry Reports.
- These reports contain helpful information - i.e. industry drivers, challenges, trends, etc. - that will help you build your own SWOT analysis.

SWOT Analysis & First Research Industry Reports
You can also find a link to the First Research Industry Reports on the Mergent Intellect homepage.
You can read more about First Research in this LibGuide by navigating to the following link (will open in a new tab): First Research