IBISWorld User Guide

To search for an Industry Report, you can:

1. Search by keyword or NAICS code on the main homepage search bar.
2. Browse for an industry report by selecting Industries in the menu at the top of the page.
3. Selecting Industries will open up to a dropdown menu with options for searching by:
   • Countries - Either United States or Global.
   • Sector - Select View All Sectors to open up to a more extensive list of options, along with corresponding NAICS codes.

An IBISWorld Industry Report will provide you with the following information on an industry:

• At a Glance: A quick overview of the industry, including key financials, "major players," and Industry SWOT Analysis.
• Performance: Shows the health of the industry and analyzes current performance, volatility, outlook, and industry life cycle.
• Products and Services
• Geographic Breakdowns
• Competitive Forces
• Companies: See who the leading companies are in an industry and how their performance is trending.
• External Environment: Understand the demographic, economic and regulatory factors positively and negatively affecting the industry.
• Financial Benchmarks
• Key Statistics
• Key Success Factors
• Call Prep Questions: Categorized questions based on up-to-date industry data and trends.

You can navigate between these "chapters" by using the navigation options on the left hand-side of the page.

To access the SWOT Analysis for an industry:

1. Open the industry report in IBISWorld.
2. Make sure the At a Glance tab is highlighted in the left-hand navigation.
3. Scroll down until you see the box with SWOT information.

To download an industry report, or to download a chapter within the report:

• Use the links on the right side of the industry report page.
• Selecting Download Report will give you a dropdown menu to download the report as a PDF, Word, Excel or Powerpoint file.