IBISWorld User Guide

This guide will show users how to navigate the IBISWorld database to search for US industry analysis and company benchmarking reports.

What Is Company Benchmarking?

US Company Benchmarking is an IBISWorld collection of company profiles that can be compared against industry averages and to similar competitors. Both public and private companies are included in the collection.

Search for Companies

To search for a company, you can:

  1. Search by company name on the main homepage search bar, or
  2. Browse companies by selecting Products in the menu at the top of the page.
  3. Selecting Products will open up to a dropdown menu. Click on Company Benchmarking under the Company heading. This will open to a page where you can alphabetically browse available company profiles.

Company Benchmarking link on the IBISWorld database.

Company Report Contents

The US Company Benchmarking Report contains:

  • Company Overview:
    • Brand & Trading Names
    • Description & Key Company Details
    • Industry Market Share
    • Company Financial Data - Income Statements, Balance Sheets, and Cash Flow
    • Key Ratios

On the left-hand navigation menu, you can toggle between different industries to get a sense of the company's position within that specific industry. The options in the navigation will vary depending on the company you're viewing.

Each industry highlighted in the navigation gives you options to view:

  • At a Glance
  • Competitive Environment - Industry Market Share Breakdown, Related Companies, and the Industry Competitor Matrix
  • Competitive Analysis - Company SWOT Analysis
  • Key Company Benchmarks - Performance, Profitability, Productivity, etc.

Nike Company Profile in IBISWorld. Use left-hand navigation to find more information and benchmark data.

Industry Competitor Matrix

The Industry Competitor Matrix is a feature unique to IBISWorld.

The matrix is a helpful visual aid that shows how a company measures up to its industry's competitors.

To access the Industry Competitor Matrix:

  1. Open up a US Company Benchmarking Report for a specific company.
  2. In the left-hand navigation, click on one of the industries listed.
  3. Click on Competitor Environment and scroll down to the Industry Competitor Matrix.

Industry Competitor Matrix for Nike, Inc.

Company SWOT Analysis

To access the SWOT Analysis for a Company:

  1. Open up a US Company Benchmarking Report for a specific company.
  2. In the left-hand navigation, click on one of the industries listed.
  3. Click on Competitive Analysis which will jump to the SWOT Analysis data.

The Competitive Analysis link will open to SWOT data for a company.

Download Reports

To download a company benchmarking report:

  • Click on the download button icon next to the company name at the top of the report page.
  • Selecting this icon will give you a dropdown menu to download the report as a PDF, Word, or Excel file.

The download button icon on the company benchmarking report page is next to the company name at the top of the page.

Video Tutorial: IBISWorld Benchmarking Pro